Web Commerce Blog

How to Tweet Effectively

With over 200 million active users, more than 500 million registered users and over 350 million tweets per day, Twitter provides businesses with a great opportunity to interact with their customers and increase their sales.

The Only Follow Friday Tip you need:

Follow Friday has been a Twitter phenomenon for a few years now. Twitter users, just like yourself, tweet out the usernames of other Twitter users they think are worth following. They do this to give recognition to those users sending out informative, helpful, amusing, cool, interesting, insightful or otherwise follow-worthy tweets.

There is, however, an optimum way to carry out a Follow Friday for maximum effect.

Your business website needs video....

A small business has many options when it comes to marketing and selling its products and services. A method of communication that some companies use is the video infomercial.  Video, whether traditional or animated, has become more popular these days and acceptable as a legitimate marketing method.

First of all, what is an authority site?

An authority site is a website or blog that shows extensive expertise, influence and credibility in a specific field.  It commands attention by others in that same field and it gains many followers who want to associate with it or take information from it.

An authority site is KNOWN, LIKED and TRUSTED.

Get Web Savvy....

The average American phone user looks at their smartphone a total of 150 times per day.  In the UK, meanwhile, the figure is said to have reached over 200.  The only things people do more are blink and breathe.

Former Nokia executive and market analyst Tomi Ahonen has published a study, looking into the habits of what an average user looks at when viewing their phones.  This is what he found:

Part 4 on our short series of posts on how your website can market your business.

Part 5 on our short series of posts on how your website can market your business.

5. Get social

Social Media, the buzz words of the moment!  Social media is quite simply the online tool for word of mouth marketing. It helps you communicate with your potential customers and encourages them to visit your website.

3. Add fresh and unique search relevant content to your site on a regular basis

Part 2 on our short series of posts on how your website can market your business.

2. Make Sure Your Website Content Aligns With What Your Prospective Customers Are Actually Looking For.

You’ve got your new website.  Brilliant.  So why aren’t you flooded with orders then?  Well, unless you have optimised your site for the keywords that your prospects are using and are relevant to your sector, the chances of being found by people searching for your product or service are pretty remote.

So you have a business website…. Now you have to get that website marketing for you.  It can’t be that difficult, right? 

Well, actually it’s not so much difficult as time consuming.  Getting traffic to your site doesn’t just happen.  It takes knowledge, time and some action.  However, if you do it right, the benefits to your business will be more traffic and more traffic means more sales and an increased customer base.  Who doesn’t want that?