Background
Our client a niche luxury clothing designer and retailer. Their core product line is cashmere knitware. They launched by selling at major shows and events, like Badmington Horse Trials. When they were introduced to us they had invested in a website but lacked a strategy for growing visitors to the site.
Digital Strategy
We first supported our client in 2010 with a review of their overall online performance. A key recommendation was to replace their website. They elected to improve rather than replace the site. In 2012 they sought more support and we updated our previous review, concluding a new website was key to supporting their organic search profile. In addition we identified opportunities to target niche search phrases as part of paid search campaigns. We also recommended improvements in using customer data more effectively in email campaigns.
eCommerce Web Design
The new website we designed, assembled and hosted significantly improved the customer buying experience. Sales in the 12 months following launch of the new site were 250% greater than in the previous 12 months. The new website removed barriers to sale and increased client confidence in the web as an effective sales channel.
Optimisation
The new website had SEO baked into it from day 1 and as a result organic search traffic improved by more than 100% over a 12 month period.
Digital Marketing
Our marketing support largely consisted of paid search using Google Adwords, identifying and launching campaigns aligned with seasonal buying trends as well as niche search activity. Additional support was provided for email marketing, identifying improvements in customer data capture and frequency and timing of campaigns.
Principal periods of support: 2010, 2012 - 2014
