Your business website needs video....
A small business has many options when it comes to marketing and selling its products and services. A method of communication that some companies use is the video infomercial. Video, whether traditional or animated, has become more popular these days and acceptable as a legitimate marketing method.
Video used to be a great add-on particularly for e-commerce sites. That is no longer the case. Nowadays video is a must-have for any e-business concerned with SEO, brand awareness and most importantly, conversion rates. Generally this means any business with an online presence and an appetite for success.
Adding video on your website is a smart business move and here are some reasons why:
1. Video makes your site engaging. Videos provide a compelling and interactive experience for your visitors. By using videos, online businesses can highlight promotions, provide tutorials, and generally engage with their customers about their products and services. For example, our video here is promoting our Keyword Research service. The absorbing nature of video, particularly ones that require the user to read something, encourages them to spend more time on a page digesting your message.
2. Video is more touchy-feely. Shoppers miss being able to touch and feel a product when they shop online. So the more information you give them, the more likely they are to buy. Videos convey essential information in a shorter timeframe and are a little more ‘touchy-feely’. Plus, the viewer doesn’t have to wade through long texts or flit between website pages. Instead, they are spoon-fed the exact information you want them to receive.
In addition, Videos with clickable links direct users to other pages on your website that you want them to see, thus providing more opportunities for you to promote and sell other products in the process.
3. Video drives traffic to your site. Search engines now offer video as part of integrated search results. With proper SEO, videos can drive traffic that might otherwise be directed elsewhere through to your website instead.
5. Help your clients feel like they know you. Business is about personal relationships. If you can help your website visitors get to know you, trust you and talk about you to their friends and colleagues, then they are more likely to want to do business with you. Video leaves a lasting impression on people and human nature is such that if they are impressed by something, they then want to spread the word.
Video is a powerful tool which, when executed well, can maximise your website’s ability to market your business and make sales.