What is copywriting?

Copywriting is writing copy or content for the purpose of marketing or advertising a product or service with the goal of persuading the readers to act in a way that will benefit the business.

Google files a patent that covers express and implied links. It's important you give this some attention. This article explains why.

A positive user experience starts with the types of devices your web site visitors are using. This article explains this current challenge.

In today’s online world websites offer different kinds of media such as blogs, RSS feeds and social networking.  Video is also something that should be playing a key role on your website.

Video has become a very cost effective form of communication and it allows you to demonstrate your product or service in ways that pictures and words can’t always do.

So you have a business website…. Now you have to get that website marketing for you.  It can’t be that difficult, right? 

Well, actually it’s not so much difficult as time consuming.  Getting traffic to your site doesn’t just happen.  It takes knowledge, time and some action.  However, if you do it right, the benefits to your business will be more traffic and more traffic means more sales and an increased customer base.  Who doesn’t want that?

Here are five ways to get your business website working for you....

Don't be fooled by the link building factories

There's a whole industry that's been created off the back of Google making changes to its algorithms.  This industry survives by churning out tons of emails, articles and tweets about what web site owners need to do to avoid being hurt by the latest Google change.  The fact is that many sites aren't impacted at all.  This is mainly because they haven't done anything that would get them penalised.

Most small business owners are not familiar with what constitutes good web design however they still need to make important decisions about whether or not their website needs updating, refreshing or redesigning. As a small business, your website is the most important element of your online marketing arsenal and it needs to be top-notch.

With over 200 million active users, more than 500 million registered users and over 350 million tweets per day, Twitter provides businesses with a great opportunity to interact with their customers and increase their sales.

The Only Follow Friday Tip you need:

Follow Friday has been a Twitter phenomenon for a few years now. Twitter users, just like yourself, tweet out the usernames of other Twitter users they think are worth following. They do this to give recognition to those users sending out informative, helpful, amusing, cool, interesting, insightful or otherwise follow-worthy tweets.

There is, however, an optimum way to carry out a Follow Friday for maximum effect.